Users of all kinds have started attention to privacy online in the recent period.Especially after the war began between Facebook and Apple.The second is famous for its great interest in the privacy and safety of its products.While Facebook does not do that.
Perhaps the reasons for Facebook are understood, as the company is fully dependent on ads.Users cannot be targeted with ads without collecting data about them.Apple has announced a new feature issued with iOS 15, which makes users able to prevent applications from tracking them.
This means that iPhone users will be able to prevent Facebook from tracking their use of the Internet via the iPhone.This results in the inability of Facebook to collect data and thus the inability to target these users with ads.
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There is no doubt that this feature is completely marketing Apple.Where the company shows the company's interest in the privacy and safety of users in light of making Facebook in a very bad situation.
According to recent reports, Facebook is actually thinking about prosecuting Apple.Besides, it started to sympathize with users, explaining that its model allows small projects and stores to target customers interested at the lowest possible cost.And the application of this new method may be ravaged by these projects.
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Mark Zuckerberg stated in one of the internal meetings in the previous month that he believes that Apple will not only provide this feature to protect privacy..But she does this to pressure Facebook and its competitor.He also mentioned that Apple exploits its status and control over a large part of the smart phone market, especially within the United States, to influence Facebook.
Later, the first reports showed that Facebook plans to file a lawsuit against Apple.Later and within the activities of the Computer, Privacy and Data Protectation conference, Tim Cook talked about the matter.
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And that he mentioned that the technology should not affect the privacy and safety of users in any way.And that, while he did not mention the name Facebook or refer to it directly.However, the position of Tim Cook was clear, as it stands against collecting user data in general, whatever the goal.
IOS offers a large range of privacy features, and the system allows its user to know the data collected and how it is collected.However, the new App Tracking Transparency (Att) was the most impact, whether on Facebook or others.
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There is no doubt that Apple's interest is the privacy of users and its products.On the other hand, Facebook's reputation regarding user privacy and safety is never good.
However, the new tracking feature may actually affect the owners of small projects significantly.Especially since Facebook has made it clear that the use of advertisements - due to the prevention of tracking and data collection - will lead to a decrease in sales by up to 60%.
Also read: Facebook encourages the subscription to track ads
