Steve Jobs began what became one of the most legendary transformations for a company when he returned to “Apple” in the nineties, as the focus of his return to the famous technology company was to push it again towards its original principle of combining a beautifully designed, high-quality product with the simplicity and friendliness of its interaction with the user. Mac users benefited from Apple's return to its origins, but this was not the case for about 9 out of 10 computer users, that is, those who use the "Windows" system.
At least one company is challenging the idea that consumers who want an affordable Windows PC have to settle for outdated design and suboptimal performance. Headquartered in Southern California, NZXT started as a small company making hardware components and accessories and started making full table computers only about four years ago. NZXT is a small player in a sector where giants such as HP and Lenovo produce more than 70 million computers annually.
Google competes with Apple by providing new features for connecting devices
The growing popularity of its brand among video game fans, designers, engineers and other hard-line viewers of technology suggests that the computer market is not between two extremes, Apple or a collection of outdated Windows devices.
Founder and CEO Johnny Ho launched NZXT in 2004 by selling a colorful, robotic computer case he built while he was an engineering student at the University of California, Irvine. The entrepreneur explained in an interview this month how the project combined his lifelong passion for video games, design, and technology.
