A major crisis and a raging conflict took place during the last period, specifically in late April between both “Facebook” and “Apple”, where the latter introduced new updates to the operating system of its iPhone phones, which is “iOS 14”, which includes asking the user to grant applications permission to track his activity via Other applications and the web, in what is known as the “App Tracking Transparency” feature.
As part of the iOS 14.5 update, Apple introduced the “Apps Tracking Transparency” feature, which allows users to determine whether apps track their activity for a targeted ad.
And only 4% of iPhone users in the United States agreed to the app's tracking after updating their devices, according to the latest data from Verizon-owned analytics firm Flurry, according to Gizmodo.
Worldwide, that number jumps to 12%, which is bad news for Facebook, which sells targeting to advertisers by collecting user data. Or update an app, it must ask for permission before it can track its activity, and it's clear that most users say "no", as 96% of iPhone users chose to opt out of ad tracking in the wake of the new system's release.
Read also .. User privacy between Facebook and Apple .. A heated conflict due to the "transparency feature"
Users who want to turn off tracking completely without denying permissions for each individual app can also toggle “Allow apps to request tracking” in their iPhone privacy settings.
Since the update was launched on April 26, data shows that, on average, about 3% of US iOS users and 5% of international iOS users have restricted app tracking, and those results are based on 2.5 million daily active mobile users with iOS 14.5” in the United States.
According to the company, its analytics tool is installed in more than a million mobile apps and collects data from about 2 billion devices per month. Or their data, which will raise a storm of anxiety and tension between both “Apple” and “iPhone”.
