Tecno Mobile recently unveiled its highly anticipated smartphone, Camon CM, which is the first device in the Camon series of devices, as this device has a frameless full screen display.
The smartphone manufacturer also entered into a distribution deal with Jumbo Electronics, whereby it was granted exclusive regional distribution rights to market and sell Tecno smartphones within the UAE.
Techno's collaboration with Jumbo Electronics is part of Techno's strategy to strengthen its regional presence, and both expect to capture 5-10 percent of the market within the next two years.
With the brand's growth and absolute market dominance, Stephen H.A., General Manager of Tekno Mobile, highlighted: "The company's efforts to create revolutionary devices that will bring smartphone enthusiasts into an era of endless mobile possibilities and exceptional photographic experiences."
"The smartphone has been reinvented, and OEMs globally are always looking for the next big thing to talk about. At Techno, we pride ourselves on our ability to understand, meet and exceed our customers' needs," added Stephen.
The new Camon CM is a stylish full screen bezel-less full screen smartphone with the edge of the device. According to Stephen, this results in an unparalleled immersive experience when capturing and interacting with videos and photos, or even browsing the Internet.
The frameless screen device takes many tasks beyond it to another level, by allowing users to split screen (18:9 support screen and one 1:1 window that works with split screen in just one step), enabling the user to handle more than one task Effortlessly, while still being able to see more on any of the split windows.
The Camon CM also features 2.5D glass to protect and prevent the device from cracking while providing a smoother touch and better visual effects.
The Camon CM has an advanced 13MP camera module that delivers exceptional crystal-clear image with its night photography algorithm that raises weak light, reduces noise in a single frame, and captures clearer night shots. Users can also adjust the front camera's super bright flash by tapping the screen to introduce just the right amount of light needed to produce a stunning image.
Likewise, the rear camera has the same capabilities and rating as the main camera and has an ultra-clear quad-light flash ring, ideal for providing balanced lighting prior to producing a shot.
Stephen added, “According to consumers’ preferences, we are gradually becoming camera-driven, and this trend is evident in the camera-centric designs of our smartphones. Depending on our strategy of ‘Thinking Global, Acting Local’, we can understand our customers’ preferences and provide them with the necessary support to ensure they can express themselves wholeheartedly.
The Tecno Camon mobile device will be available at all Jumbo Electronics outlets in the UAE three days after its launch and is slated to sell for AED 599 to 699 including VAT. The new smartphone will be available in three attractive colours. City blue, midnight black, champagne gold.
Tecno Mobile is the premium mobile phone brand of Transtion Holdings, offering a comprehensive range of mobile devices, from feature phones to smartphones and tablets. As a brand, Techno is dedicated to transforming the latest technologies into local products under the principle of "global thinking, local approach". Techno was established in 2006, and has a presence in more than 40 countries around the world; As one of the fastest growing international brands, Techno has achieved a cumulative sales volume of 100 million units. It is now one of the three largest mobile phone brands in Africa and one of the major players worldwide.
Transition Holdings, known in emerging markets for its leading mobile phone brands including Tecno, iTel, Infinix and Space, is a diversified international group specializing in mobility solutions with a presence in more than 50 countries worldwide. The brand's portfolio includes Kirkclear aftermarket, Oramio for portable accessories and Senex for home appliances. The company has sold more than 200 million dual-SIM mobile phones globally according to the International Information and Evidence Foundation. In 2016, the market share of Tekno Transition mobile phone brands was about 38% in Africa. In 2016, Transtion officially entered India with its brand and achieved the 2nd Best Brand in India (according to the 2017 CMR Report) and in the same year, the three mobile phone brands of Transtion were selected in 2016 as Top 100 Consumer Brands Africans with Techno's ranking at 4, Etel ranked 25th, while Infinix ranked 37th.
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