With Huawei's work outside China was greatly affected since it was included in the list of banned entities in dealing with American technology as a result of the trade war between the United States and China, Xiaomi took advantage of this company's absence of this company to consolidate its commercial brand in the market.
Where its growth was fixed throughout the past year by occupying the 19th rank in the list of the most valuable technical brands around the world, and ranked 81 in the list of the most valuable global brands, advanced on famous brands such as: KFC, Adidas, and Uber.in addition to;The company is one of the best smartphone manufacturing companies that have achieved prominent successes in various markets around the world between the fourth quarter of 2019 and 2020.
Where it ranked first in Spain in May 2020, surpassing the leading Samsung company, and ranked second in Russia, with 23% of the market in the third quarter of 2020, while it still maintains more than a quarter of the smart phone market in India since January 2020 yetIf you ship up to 13.1 million devices during the third quarter of the same year.
As for its position in the country of the origin of China, it was the only company to have achieved positive growth on an annual basis in the third quarter of 2020, and in this regard, the company's general manager in eastern Europe (Ou Wen) says: “It is difficult to believe the range that Xiaomi has reachedIn a little more than 10 years, we are now the third largest smartphone maker in the world and in Europe..
The company's success in this aspect is attributed to its excellence in making amazing products and providing them at very competitive prices, driven by the growth of the base of its products and its commercial brands in the whole world and specifically in the emerging markets, such as: India, but nevertheless these reasons are not the only one that explains the great growth that it is witnessingThe company recently.
Xiaomi has simply entered all areas of technology products to develop and produce them, in addition to its acquisition of up to 22% in the wearable devices market in China in the third quarter of 2020, as this is likely due to the famous low -price Mi Band hardware series.
It is now producing and selling almost any smart device, starting with TV screens, brooms and electric boilers, passing through the guidance, sound amplifiers, lights, electric shaving machines, electric toothbrushes, as well as security cameras, virtual reality cameras, back bags, etc..
However, unlike other technical brands, not all of its products bearing a smart Mi mark have a regular dry ink pens that carry its brand and this tells you how to penetrate it in different markets.
(Neil Shah) of Counterpoint Specific Company explains: “Xiaomi has a different business model, and a research and development curriculum that differs greatly from other famous brands, such as: Apple and Samsung, and most other Chinese phone manufacturers.”.
He adds: “The goal of the company is to provide consumer products at a competitive price to spread more, as it seems that the company is still sacrificing the profits - at least - to acquire customers and introduce them to its commercial mark and then attract them to its environmental system, such as what Samsung and Apple are doing.”.
This is the reason why the affordable Xiaomi devices have found great popularity among consumers, as we find it in the Poco X3 NFC - a sub -brand of the company - which is one of the best smartphones in 2020, and the Mi 10T Lite phoneWhat is the least expensive phone ever supports 5G networks.
However, she did not fully give up profits, as she broadcasts ads on her phone screen while installing applications, which is a way from the company to collect part of its profits targeting users who are looking for the best phone at an affordable price and do not mind the appearance of ads, unlike consumers who useSmart phones that exceed a thousand dollars.
Xiaomi has made a prominent investment in a network of startups that he has fled itself, in order to build smart products that carry its commercial brand (MI) with very low profit margins..
Where the company does not focus only in traditional research and development work, but it is also focused on investing in allocated startups that help to spread it, and followers indicate that this unnecessary strategy can lead to reducing the areas of innovation, but it seems that this matter is not a problem for the company.
Xiaomi is more daring than traditional technical companies, such as: Sony, it is not afraid to include new technologies in its smartphones or copy it from other companies in one way or another, such as: Waterfall, which is the term Huawei Mate 30 Pro phones (Mate 30 Pro), Or the new control center in its similar phones at the control center on the iPhone from Apple.
The company is also distinguished by providing a lot of innovative new technologies, even if it is just an idea that you may never see the light, such as: Mi Air Charge technology that allows to charge several devices in the room itself wirelessly even if there are obstacles, such as: seats or tables.
Finally, we find that there may be a lot that Xiaomi may do in the future, however, the way to dominate the technical medium is not guaranteed for any business and specifically for Chinese companies, as tensions with the United States play a prominent role in the future of these companies.
But if Xiaomi is able to overcome these tensions, and at the same time it continues to increase the quality of its products and profits and enhance its brand in different markets, there is a great opportunity for the 10 -year -old Chinese company to occupy the lead center in the smart products market or at least progress stepsBig in the final list.
