An emotional look that takes you back to moments in time, as a sound of music, an image, a logo, or even writings with a specific type of font can evoke feelings of nostalgia within you, despite the rapid developments in the world of technology and technology every year, design trends The "graphics" that surround you wherever you turn your eyes are dominated by the era of the eighties, either in the type of font or in the form of design, especially with the adoption of many brands and designers of the marketing plan by playing on the chord of nostalgia for the past.
Some companies were not satisfied with designing advertisements in the form of that era, but rather returned their old logo in an attempt to attract a specific demographic of consumers who often view the past as more credible, simple, and happy.
Which made this form of design, which drew some bold lines, remarkably dominate the forms of modern design, and it no longer attracts only those who lived in the eighties, but the old logo designs have become very popular among different generations.
The slogans of the eighties in 2022
Although graphic designs in the world have gone through several changes imposed by social, cultural and technological transformations, the designs of the eighties have remained their mark and uniqueness, according to designers, who recounted the reason for the popularity of the designs of that period because it was the first beginnings of the digital revolution, the use of computers and the development of graphics programs Which greatly influenced graphic design, to the extent that at the mere mention of the word "eighties" evokes specific images in your mind, which became a source of inspiration for many even at this time.
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The Saudi designer Fahd Al-Furaikh, who was born at that time and started simulating the designs of that period and projecting them onto the logos of major projects and government departments in Saudi Arabia, tells how its logo would be if it was launched in that period, and what its identity and advertisement would be like, using the capabilities available in that period, to meet Passion for the current reality.
The idea of Al-Farikh was very popular on social media, and generated positive reactions, as people often forget to return to the past after purifying it of all memories, and the stored beauty remains in memory, and its design was characterized by many details, drawings, bold colors, and phrases that raise the status of The product and service are exaggerated and surprising, but this form used was not in vain, as all there is is that it goes back to the design of today to the language of years ago, and it is present in our time as if it had landed from another planet.
2 Examples of advertisements from the eighties (The Independent Arabia)
The reality of design in Arab society
Al-Fraikh talks about the form of designs in that period, saying, "It relied heavily on the skill of a calligrapher or painter, as modern design programs were not available, and the method is characterized by communicating ideas in a direct manner, relying on images, drawings, and handwriting with resonant marketing phrases." to attract the audience.
Al-Farikh's designs were not limited to government agencies only, there are famous Saudi coffee shops as well (Independent Arabia)However, the Iraqi designer Rayan Abdullah has a different opinion about the designs of the eighties, and that they are mere propaganda more than they represent the identity and character of Arab design, and he mentioned that they spread from Egypt to the Arab world, mainly cinematic posters.
Despite the importance of this field, which is considered one of the most important tools for showing the identity of a person or a company, the value of design in the Arab world, as designer Ryan points out, is "almost non-existent, even though it plays a progressive role in the economy of countries. The Arab world is still poor." All poverty is in design," he says.
The Saudi youth was inspired by his designs from an era characterized by simplicity (The Independent Arabia)The future of design
Behind every design that you see, there is a designer whose only goal is to catch your eye and grab a portion of your attention. It requires the development of plans, strategies and studies that pave the way for the start of the design, so the designer Al-Farikh states that the challenge is no longer related to choosing text and images only, but rather goes beyond that to reach details related to the personality and voice of the brand such as colors, fonts, graphics, pictures, prints, advertisements, etc. Competition has become fierce between designers, and excellence In creating a unique design that requires constant effort, research and thinking.
While Rayan Abdullah believes that there are no real designers in the Arab world, but rather small groups that do not affect the field of design, and that "the reality of design reflects the reality of Arab society in all its aspects. It is mentioned except in some small attempts, and the majority of Arab products were not designed at the required level.
The absence of a professional community
Regarding the reasons for this decline in the field of graphic design in the Arab world, the Iraqi designer explains that this is due to the lack of design as a study subject in primary schools, and the lack of a family environment that helps to understand design, in addition to the absence of a site for design in the Arab environment that develops These capacities, such as professional centers and specialized associations.
The question remains, what is the future of graphic design in the Arab world? The Iraqi designer, Rayan Abdullah, points out that the future depends on the extent of his service to society and the environment, and from here the culture of the designer is determined by the extent of his connection to these systems and dealing with them to create a new future.
The newly created entertainment authority in 2017, this is how its logo would look like it was in the eighties (The Independent Arabia)The logo designer Ryan explains the shape of the design in the future, that "it will be based on simplicity, because a good design will be invisible, and a good designer is the one who solves consumer problems And it provides solutions, not only from a creative side, but from a practical side and a new future outlook.
As for the world's developments in the field, and how the Arabs can keep pace with this development, the specialist points out that development takes place by keeping pace with scientific terminology in the field. In 1972, the term "graphic design" was canceled and replaced by a new term called "visual communication", and this The term is an indication of the development of design, especially its entry into the world of industry as a link, and after the digital revolution, design terminology began to change very quickly, and we are facing new design movements linked to new terms, and names that we sometimes do not find any equivalent in our language.
